INDUSTRY - INTERNATIONAL DEVELOPMENT
BRAND IDENTITY | WEB | STRATEGY
GDI needed to differentiate themselves in a crowded space of consulting firms and NGOs, tackling the siloed nature of international development and social impact. Emergence engaged with a broad set of GDI partners and stakeholders to understand the core value proposition, landscape, and strategic insights. This process landed on the idea that GDI builds organizations with a long-term approach, bringing the talent, ideas, and resources needed to help organizations launch and grow.
SEARCHING FOR THE SIGNAL
GDI was born to build. We search out revolutionary ideas, cut across siloes, select promising organizations, and create partnerships that spark new opportunities in international development, global health, agriculture, and social enterprise.
We developed the concept of “growth engineering” to crystallize the complex nature of GDI’s work. We built a full logo, visual identity, website, and collaterals expressing the new brand.
GDI’s website and brand launched with great acclaim in the international development space.