Global Development Incubator
Growth Engineering
_SECTOR: SOCIETYGlobal Development Incubator (GDI) invests in functional teams to help early-stage initiatives design their business strategy, develop their brand identity, hire and retain talent, and construct their financial and operational infrastructure. GDI approached Emergence with a need to differentiate themselves in a crowded space of consulting firms and NGOs, tackling the siloed nature of international development and social impact.
Emergence developed and launched not only a new brand for GDI, but a core strategy to organize the other initiatives and brands under the GDI umbrella.
_THE CHALLENGE
GDI needed to differentiate themselves in a crowded space of consulting firms and NGOs, tackling the siloed nature of international development and social impact. Emergence engaged with a broad set of GDI partners and stakeholders to understand the core value proposition, landscape, and strategic insights.
_SEARCHING FOR THE SIGNAL
This process landed on the idea that GDI builds organizations with a long-term approach, bringing the talent, ideas, and resources needed to help organizations launch and grow.
So, we developed the concept of “growth engineering” to crystallize the complex nature of GDI’s work.
_EMERGENCE
We built a full logo, visual identity, website, and collaterals expressing the new brand, captured by the powerful tagline “Born to Build.”
Emergence helped crystallize the complex nature of GDI’s work by identifying a core strategy and brand. Emergence also developed the brand for GDI’s flagship initiatives EYElliance, Convergence, and CitiesRISE, helping each develop a unique business model.
_EVOLUTION
GDI’s website and brand launched with great acclaim in the international development space.
By integrating closely into each team, Emergence empowered GDI and its companies with bold values-centered positioning in order to scale the next generation of social impact solutions.
SOCIETY | ENVIRONMENT | HEALTH