Convergence
Blending Global Finance
_SECTOR: SOCIETYThe World Economic Forum, The Government of Canada, Dalberg Global Advisors, and the Global Development Incubator partnered to create a new digital platform to attract private sector investors to international development opportunities.
_EMERGENCE
Extensive research and brainstorming led to the key insight: private sector investors need to feel that investments in emerging markets can be prudent and profitable.
We developed a full brand strategy and visual identity, from name and logo to web design, launch video, and print collaterals.
_EVOLUTION
We built a full logo, visual identity, website, and collaterals expressing the new brand, captured by the powerful tagline “Born to Build.”
GDI’s website and brand launched with great acclaim in the international development space.