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INDUSTRY - HEALTH

CITY CANCER CHALLENGE

BRAND STRATEGY | VISUAL IDENTITY

Originally launched by UICC, C/Can struck out on its own and needed to brand itself as an independent organization working to improve cancer care in cities around the world. With a passionate and diverse global team, the brand identity and position needed to be bold, adaptable, and differentiated.

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SEARCHING FOR THE SIGNAL

Originally launched by UICC, C/Can struck out on its own and needed to brand itself as an independent organization working to improve cancer care in cities around the world. With a passionate and diverse global team, the brand identity and position needed to be bold, adaptable, and differentiated.

EMERGENCE

After a thorough landscape review, interviews and surveys with relevant stakeholders, and a 2-day workshop with the core C/Can team, we uncovered the key insight that above all else, C/Can is a community builder. Their local leaders make things happen from the ground up by bringing people together and inspiring them. So we created a brand that reflected the attitude, passion, and flexibility of the organization.

After getting consensus on the core identity, we developed a logo, visual identity, website, messaging document, and communications collaterals for the newly independent organization. As C/Can grows, it will connect and empower people with a blueprint for city solutions, improving cancer care in cities around the world.

IMPACT

C/Can launched as an independent organization in January 2019, building on its foundations at UICC and bringing a new approach and voice to cancer care in cities.