INDUSTRY - international development
BRAND STRATEGY | VISUAL IDENTITY
To create awareness among investors and donors of the value and impact of self-sustaining social businesses.
SEARCHING FOR THE SIGNAL
We guided YSB through landscape and competitive analysis, helping to position the brand in a crowded market. YSB needed a clear strategy that unified their global and local efforts, conveyed a serious business approach, but felt lively and human. We developed a position and tag line that unified the organization and breathed new life into the brand.
The strategy and website redesign accentuate YSB’s focus on triggering global social change by activating local entrepreneurs and their social businesses.
A bold, new, and memorable identity and visual vocabulary for YSB that speaks to investors, donors, and social entrepreneurs.