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INDUSTRY - HEALTH

Point of Access Solutions

STRATEGY     

INSIGHTFUL. EXPERIENCED. GROUNDED.

To organizations dedicated to expanding healthcare options in LMIC   PHT is the experienced global consulting service of MSH that provides localized point of access solutions for health ecosystems because patients expect, demand, and deserve more.

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SEARCHING FOR THE SIGNAL

Global non-profit Management Sciences for Health (MSH) was launching a new consulting/advisory service focused on Pharmaceutical and Health Technologies (PHT). In a crowded global health consulting field, we needed to position the new group for both public and private sector clients with clear services and a strong vision.

EMERGENCE

We worked with the MSH team to bring the concept to life through digital and print materials, press releases, and online. The clear new marketing materials and PR positioning have helped launch PHT on the global stage.

IMPACT

PHT launched successfully, including the launch of an in-country partner called MedSource in Kenya. Ongoing outreach and media coverage continue.