INDUSTRY - HEALTH
BRAND STRATEGY | VISUAL IDENTITY | NAME-LOGO-TAG
Healthcare is a crowded and often uninspiring space for communications and branding. Too often the focus is on sterile relationships between patients and doctors.
SEARCHING FOR THE SIGNAL
To healthcare decision makers Locus Health is the quality care solution that provides behavioral insight and influence because “patient understanding” is the foundation of better health.
Patient Understanding. A new name, tagline, logo, and visual identity flowing from a unique brand position that captures the humanity of coordinated care.
Locus launched a new site and new materials based on the positioning and design. They have since secured
$4 million in investment from a major hospital system.