INDUSTRY - SOCIAL INNOVATION
THE HUMAN DATA EXCHANGE
Branding an innovative data platform to improve global humanitarian efforts
SEARCHING FOR THE SIGNAL
To create a brand and communications strategy to drive use of an innovative a cloud-based data storage and analytics platform designed to improve global humanitarian response efforts.
We worked with the United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA) create the HDX brand position and launch strategy.
HDX was successfully launched in July 2014 with thousands of users signing up. Next steps include creating a global brand engagement campaign to amplify awareness and use.