INDUSTRY - HEALTH
COOK IT RAW
STRATEGIC PARTNERSHIP | TECHNICAL ADVOCACY
To use the power of food entertainment to draw attention to public health and sustainability issues related to food and agricultural systems
We partnered COOK IT RAW with VICE media to create and broadcast short films that tell immersive socially relevant stories of international food systems.
The first COOK IT RAW film on VICE has garnered more than 80K YouTube views in 3 months, the second more than 40K in less than 7 days.