Copywriter & brand strategist
Bill is an experienced copywriter and brand strategist with a particular interest in public health, social justice, and the arts.
A former Fulbright Scholar in Germany, Bill left academia for advertising in 2009 and spent the ensuing 7 years at McCann Worldgroup in New York City. During this time, he worked on a wide range of brands in the healthcare space, crafting several award-winning disease awareness and patient education campaigns. Since joining Emergence Creative, his strong background in research and storytelling has produced compelling narratives and campaigns for clients in the public health, international development, and social impact spaces. Bill holds a BA in English from Boston College and an MA in English and Literary Theory from the City University of New York, Hunter College.