INDUSTRY - CULTURE
Bach in the subway
Putting music where the people are
Take a grass roots arts movement to the next level. Bach in the Subways needed to raise funds, engage new audiences, and clarify their brand and story for the biggest Bach in the Subways Day ever...
From the inspiration of a single cellist playing alone in the subways, a global movement is born to liberate Bach's music from concert halls and give it freely to the public once a year. We sharpened the appeal of the Bach in the Subways narrative, orchestrated and filmed a 300-person chorus flash mob in a New York subway station and amplified the Bach in the Subways brand through social media and video content.
Bach in the Subways Day 2015 was a huge success: thousands of musicians in 150 cities in 40 countries participated. More Bach was played and heard in a single day than ever before in history.