SMART CITIES NYC ‘17 is ours to create. This unprecedented event integrates three engagement platforms and multiple events held throughout the five boroughs of New York City. Your ideas and innovations will reach an audience of millions during the four-day event in May 2017.
INDUSTRY: Energy & Innovation
SEARCHING FOR THE SIGNAL
What makes cities “smart”? The current landscape of “smart cities” events focuses on technology and large corporate solutions. We saw an opportunity to differentiate the event by embracing the human element.
People make cities smart.
We developed a launch video, logo, visual identity, and print/digital collaterals to build interest and engage multiple audiences. We selected the Brooklyn Navy Yard as the location to break the mold of traditional conferences by re-imagining the event as a World’s Fair for the 21st century,
Unprecedented interest from sponsors and partners. High level support from the NYC Mayor’s Office, Brooklyn Navy Yard, and key corporate sponsors. Community engagement and excitement.