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INDUSTRY - URBAN INNOVATION

POWERED BY PEOPLE

BRANDING   |   WEB   |   VIDEO

We started with the question: what makes cities “smart”? The current landscape of “smart cities” events focuses on technology and large corporate solutions. We saw an opportunity to differentiate this event by embracing the human element.


SEARCHING FOR THE SIGNAL

 

Smart Cities NYC 2017 was the first event of its kind, bringing together leading voices from business, government, and the social sector to discuss the challenges and opportunities facing cities in the 21st century.

After a successful inaugural conference, Emergence Creative and its partners will host Smart Cities NY 2018 at Pier 36 in Manhattan.

EMERGENCE

Our landscape analysis and strategic conversations led to the insight that people make cities smart.  

Using this insight as a guiding principle, we developed a launch video, logo, visual identity, and print/digital collateral to build interest and engage diverse audiences. We selected the Brooklyn Navy Yard as the location to break the mold of traditional conferences by re-imagining the event as a World’s Fair for the 21st century.

IMPACT

 

In its inaugural year, Smart Cities NYC generated extensive interest from sponsors and partners. With speakers and attendees from more than 300 cities in more than 30 countries, Smart Cities NYC was a truly global event.

The conference also maintained strong local ties by cultivating high level support from the NYC Mayor’s Office, the Brooklyn Navy Yard, and influential media institutions like Vice. A full list of sponsors from the private sector, government, technology, and academia appears on the next slide.


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