INDUSTRY - HUMANITY

THERE IS NO US AND THEM

BRAND STRATEGY    |    VISUAL IDENTITY    |   WEB

Pillars is a social investment fund that offers forward looking Americans the opportunity to build a more inclusive and resilient society through programs that elevate and amplify the talents and leadership of American Muslims at a time when our country desperately needs a way to celebrate singular identities within a single national narrative.


SEARCHING FOR THE SIGNAL

Pillars was looking to launch an organizational strategy and brand that would bring Americans together. Emergence worked closely with Mind and Matter Studio to develop a core strategy and then brought that to life through logo, visual identity, and digital presence.

EMERGENCE

The brand was built around a singular insight: There is no “us” and “them” in the American identity, only an evolving “we.”

IMPACT

Launch of a compelling new brand and organizational identity through collateral materials and microsite.