PILLARS

STRATEGY | VISUAL IDENTITY | WEB

 

Pillars is a social investment fund that offers forward looking Americans the opportunity to build a more inclusive and resilient society through programs that elevate and amplify the talents and leadership of American Muslims at a time when our country desperately needs a way to celebrate singular identities within a single national narrative.

INDUSTRY: Humanity



SEARCHING FOR THE SIGNAL

Pillars was looking to launch an organizational strategy and brand that would bring Americans together. Emergence worked closely with Mind and Matter Studio to develop a core strategy and then brought that to life through logo, visual identity, and digital presence.

EMERGENCE

The brand was built around a singular insight: There is no “us” and “them” in the American identity, only an evolving “we.”

IMPACT

Launch of a compelling new brand and organizational identity through collateral materials and microsite.



See what EMERGENCE can do for you


EXPLOre other projects