BRANDING | MULTI-CHANNEL UX | WEB
Moxie is a wellness platform that empowers people to live a good life on their own terms. It helps elderly patients track their activity and wellbeing, monitor their medications, and learn about health. Audience is over 65 years old with serious medical conditions.
INDUSTRY: Public Health
SEARCHING FOR THE SIGNAL
Create and implement an integrated communications platform to drive adherence to cardio-protective medications among non-compliant patients with cardiovascular disease as a part of a three-year randomized controlled clinical trial in Alberta, Canada in collaboration with the University of Calgary and the Interdisciplinary Chronic Disease Collaboration. This study represents a revolution in managing chronic medical conditions through innovative behavior change communications.
We developed partnerships with In8 Motion, a global immersive consumer market research company and Broad Axe, a US-based company specializing in technology development for healthcare. The platform will include an online patient portal, text messaging, a mobile app, daily patient check-ins, and gamification, all aimed at increasing use of prescribed medications for chronic disease.
The trial launched in December 2015, with preliminary results to be released soon.