INDUSTRY - PUBLIC HEALTH
SAY HELLO TO YOUR BETTER SELF
BRANDING | MULTI-CHANNEL UX | WEB
Non-compliance (failure to take medications as directed) is a significant problem in the management of chronic disease, especially among older patients. Assessing patient behaviors and attitudes, we segmented the audience and identified appropriate communications to overcome barriers to successful treatment in each target group.
SEARCHING FOR THE SIGNAL
Moxie is a wellness platform that empowers people to live a good life on their own terms. It helps elderly patients track their activity and wellbeing, monitor their medications, and learn about health. The audience is people over 65 years old who have serious and chronic medical conditions.
Market research showed that “nagging” reminders about healthy living and proper use of medication can alienate patients, so we developed a fun, quirky character to convey these messages in the form of an online patient portal, direct mail, text messaging, daily check-ins, gamification, and rewards. Varying the content of messaging and delivery format keeps patients engaged and motivated.
A randomized phase III trial of MOXIE vs direct economic intervention began in December 2015 in Alberta, Canada.
Thus far, hundreds of patients have been randomized, with an overall accrual goal of approximately 4700.
The primary endpoint of the trial is patient survival.