INDUSTRY - HEALTH

PATIENT UNDERSTANDING

BRAND STRATEGY     |     VISUAL IDENTITY     |    NAME-LOGO-TAG

Healthcare is a crowded and often uninspiring space for communications and branding. Too often the focus is on sterile relationships between patients and doctors.

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SEARCHING FOR THE SIGNAL

To healthcare decision makers Locus Health is the quality care solution that provides behavioral insight and influence because “patient understanding” is the foundation of better health.

EMERGENCE

Patient Understanding. A new name, tagline, logo, and visual identity flowing from a unique brand position that captures the humanity of  coordinated care.

IMPACT

Locus launched a new site and new materials based on the positioning and design. They have since secured

$4 million in investment from a major hospital system.