BRAND STRATEGY | VISUAL IDENTITY
To healthcare decision makers Locus Health is the quality care solution that provides behavioral insight and influence because “patient understanding” is the foundation of better health.
SEARCHING FOR THE SIGNAL
Healthcare is a crowded and often uninspiring space for communications and branding. Too often the focus is on sterile relationships between patients and doctors.
Patient Understanding. A new name, tagline, logo, and visual identity flowing from a unique brand position that captures the humanity of coordinated care.
Locus launched a new site and new materials based on the positioning and design. Has since secured $4 million in investment from a major hospital system.