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INDUSTRY - SOCIAL INNOVATION  

THE HUMAN DATA EXCHANGE

BRAND STRATEGY   

Branding an innovative data platform to improve global humanitarian efforts 

 


SEARCHING FOR THE SIGNAL

To create a brand and communications strategy to drive use of an innovative a cloud-based data storage and analytics platform designed to improve global humanitarian response efforts.

EMERGENCE

We worked with the United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA) create the HDX brand position and launch strategy.

IMPACT

HDX was successfully launched in July 2014 with thousands of users signing up. Next steps include creating a global brand engagement campaign to amplify awareness and use.