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INDUSTRY - International Development

GLASSES CHANGE LIVES

STRATEGY    |    VISUAL IDENTITY    |    WEB

How do you define a new international initiative around lowering barriers to eyeglasses for all?

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SEARCHING FOR THE SIGNAL

There is a global need for greater access to eyeglasses, and the need is growing. We envision a world where every individual with poor vision has access to properly prescribed, affordable glasses, enabling them to fully realize their potential to learn and earn, as well as enhancing their personal well being.

EMERGENCE

Focus on the simplicity of the solution through the mantra: Glasses Change Lives. Balance the serious nature of the issue with the energy and excitement that a transformative solution like glasses can give. We executed this initiative and built a brand through logo, brand identity, web, and print collaterals.

IMPACT

A fresh new brand in the international development space that excites and inspires.