STRATEGY | VISUAL IDENTITY | WEB
There is a global need for greater access to eyeglasses, and the need is growing. We envision a world where every individual with poor vision has access to properly prescribed, affordable glasses enabling them to fully realize their potential to learn and earn to enhance their personal well being.
INDUSTRY: International Development
SEARCHING FOR THE SIGNAL
How do you define a new international initiative around lowering barriers to eyeglasses for all?
Focus on the simplicity of the solution. Glasses Change Lives. Balance the serious nature of the issue with the energy and excitement that a transformative solution like glasses can give. Expressed through logo, brand identity, web, collaterals.
A fresh new brand in the international development space that excites and inspires.