Multi-channel Consumer Marketing
Empower Generation wanted to create a consumer campaign to increase sales of solar lamps and home power systems through their network of women entrepreneurs in rural Nepal. They needed a bold campaign that would change the way consumers thought about solar power.
We developed a full brand strategy and creative campaign connecting the benefits of solar light to family and community prosperity, leveraging the Nepalese festival of Tihar and the Hindu goddess Lakshmi to create a sense that a bright home is a prosperous home.
The campaign will be launched in Fall 2015 in print, billboards, radio, and other mediums. Early market testing showed overwhelmingly positive response to the campaign.