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INDUSTRY - EDUCATION & INNOVATION 

EMPOWER GENERATION

MULTI-CHANNEL MARKETING    

Empower Generation wanted to create a consumer campaign to increase sales of solar lamps and home power systems through their network of women entrepreneurs in rural Nepal. They needed a bold campaign that would change the way consumers thought about solar power.


EMERGENT IDEA

We developed a full brand strategy and creative campaign connecting the benefits of solar light to family and community prosperity, leveraging the Nepalese festival of Tihar and the Hindu goddess Lakshmi to create a sense that a bright home is a prosperous home.

IMPACT

The campaign will be launched in Fall 2015 in print, billboards, radio, and other mediums. Early market testing showed overwhelmingly positive response to the campaign.