EMPOWER GENERATION 

Multi-channel Consumer Marketing


CHALLENGE

Empower Generation wanted to create a consumer campaign to increase sales of solar lamps and home power systems through their network of women entrepreneurs in rural Nepal. They needed a bold campaign that would change the way consumers thought about solar power.


EMERGENT IDEA

We developed a full brand strategy and creative campaign connecting the benefits of solar light to family and community prosperity, leveraging the Nepalese festival of Tihar and the Hindu goddess Lakshmi to create a sense that a bright home is a prosperous home.


IMPACT

The campaign will be launched in Fall 2015 in print, billboards, radio, and other mediums. Early market testing showed overwhelmingly positive response to the campaign.


See what EMERGENCE can do for you


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