Vice_logo.svg.png
 

 

INDUSTRY - HEALTH  

COOK IT RAW

STRATEGIC PARTNERSHIP    |    TECHNICAL ADVOCACY

To use the power of food entertainment to draw attention to public health and sustainability issues related to food and agricultural systems


EMERGENCE

We partnered COOK IT RAW with VICE media to create and broadcast short films that tell immersive socially relevant stories of international food systems.

IMPACT

The first COOK IT RAW film on VICE has garnered more than 80K YouTube views in 3 months, the second more than 40K in less than 7 days.