STRATEGY | BRAND IDENTITY | WEB
citiesRISE is a global platform that will mobilize collaboration, innovation, and investment in mental health at local, national, and international levels through a global network of cities to bring about systemic change in mental health and well-being.
SEARCHING FOR THE SIGNAL
Emergence worked closely with GDI (The Global Development Incubator) to develop a multi-stakeholder initiative around mental health. Over the course of two years we worked closely with GDI to workshop strategy for the initiative with public and private sector partners from around the world.
Mental health needs a re-brand. The core insight behind the CitiesRISE branding was a sense of global connection, strength, and positivity. By focusing on the potential of mental health rather than dwelling on the burden of mental illness, we were able to re-frame the story.