INDUSTRY - MENTAL HEALTH
STRATEGY | BRAND IDENTITY | WEB
Healthy minds unleash the hidden potential of communities. Emergence worked closely with GDI (The Global Development Incubator) to develop a multi-stakeholder initiative around mental health. Our research demonstrated that mental health is often discussed in negative terms, focusing on the emotional, economic, and social burden of illness on sufferers and communities alike.
SEARCHING FOR THE SIGNAL
citiesRISE is a global platform that will mobilize collaboration, innovation, and investment in mental health. By engaging a global network of cities to pursue partnerships and initiatives at local, national, and international levels citiesRISE seeks to bring about systemic change in mental health and well-being.
Our research and strategic discussions culminated in a simple insight: mental health needs a re-brand.
This core insight informed the CitiesRISE branding and messaging, shifting the focus to a sense of global connection, strength, and positivity. By highlighting the potential of mental health rather than dwelling on the burden of mental illness, we were able to re-frame the story.
CitiesRISE launched at Smart Cities NYC '17 with major global partners and will be launching in multiple cities around the world in coming months.