mothers2mothers


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mothers2mothers


MOthers2mothers

Strategy & Brand positioning


CHALLENGE
Re-position mothers2mothers in a crowded global health space as they grow and funding sources shift. 


EMERGENT IDEA
We interviewed and surveyed mothers2mothers team, stakeholders, and supporters. Based on these insights, we helped the organization move towards a more integrated story about mothers and community.


IMPACT
Ongoing shift with new positioning to launch soon.


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GDI


GDI


GLOBAL DEVELOPMENT INCUBATOR

BRAND | WEB | Strategy

 

GDI was born to build. We search out revolutionary ideas, cut across siloes, select promising organizations, and create partnerships that spark new opportunities in international development, global health, agriculture and social enterprise.

INDUSTRY: International Development


SEARCHING FOR THE SIGNAL

Positioning GDI as a new organization in a crowded space, tackling the siloed nature of international development and social impact.

EMERGENCE

We developed the concept of “growth engineering” to crystallise the complex nature of GDI’s work. We built a full logo, visual identity, website, and collaterals expressing the new brand.

IMPACT

GDI’s website and brand launched with great acclaim in the international development space.


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Cook it Raw


Cook it Raw


COOK IT RAW

STRATEGIC PARTNERSHIP & TECHNICAL ADVOCACY


CHALLENGE
To use the power of food entertainment to draw attention to public health and sustainability issues related to food and agricultural systems.


EMERGENT IDEA
We partnered COOK IT RAW with VICE media to create and broadcast short films that tell immersive socially relevant stories of international food systems.


IMPACT

The first COOK IT RAW film on VICE has garnered more than 80K YouTube views in 3 months, the second more than 40K in less than 7 days.


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EmpowerGeneration


EmpowerGeneration


EMPOWER GENERATION 

Multi-channel Consumer Marketing


CHALLENGE

Empower Generation wanted to create a consumer campaign to increase sales of solar lamps and home power systems through their network of women entrepreneurs in rural Nepal. They needed a bold campaign that would change the way consumers thought about solar power.


EMERGENT IDEA

We developed a full brand strategy and creative campaign connecting the benefits of solar light to family and community prosperity, leveraging the Nepalese festival of Tihar and the Hindu goddess Lakshmi to create a sense that a bright home is a prosperous home.


IMPACT

The campaign will be launched in Fall 2015 in print, billboards, radio, and other mediums. Early market testing showed overwhelmingly positive response to the campaign.


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YSB


YSB


YUNUS SOCIAL BUSINESS

CREATING AND EXECUTING A BRAND STRATEGY WITH YUNUS SOCIAL BUSINESS


CHALLENGE

To create awareness among investors and donors of the value and impact of self-sustaining social businesses.


PROCESS

We guided YSB through landscape and competitive analysis, helping to position the brand in a crowded market. YSB needed a clear strategy that unified their global and local efforts, conveyed a serious business approach, but felt lively and human. We developed a position and tag line that unified the organization and breathed new life into the brand.


EMERGENT IDEA

The strategy and website redesign accentuate YSB’s focus on triggering global social change by activating local entrepreneurs and their social businesses.


IMPACT

A bold, new, and memorable identity and visual vocabulary for YSB that speaks to investors, donors, and social entrepreneurs.


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Convergence


Convergence


CONVERGENCE

Branding | WEb | VIDEO

Convergence is a platform that brings together public and private capital to invest in economic, social, and environmental development in emerging and frontier markets. Our target audience is private-sector financial professionals and investors.

INDUSTRY: Accounting & Financial


SEARCHING FOR THE SIGNAL

The World Economic Forum, The Government of Canada, Dalberg Global Advisors and the Global Development Incubator partnered to create a new digital platform to attract private sector investors to international development opportunities.

EMERGENCE

We developed a full brand strategy and visual identity, from name and logo to web design, launch video and print collaterals. The key insight: private sector investors need to feel that investments in emerging markets can be prudent and profitable.

IMPACT

The platform was announced in Ethiopia at a World Economic Forum event on financing for international development by Canada’s Minister of International Development and has been hailed as a success by its founding partners. The platform  launched in February  2016 at Davos.

 


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EchoingGreen


EchoingGreen


Echoing green

Strategy, Brand positioning, and campaign concepts


CHALLENGE
Re-position Echoing Green in a crowded social impact space as they grow and funding sources shift. 


EMERGENT IDEA
We interviewed and surveyed Echoing Green's team, stakeholders, and supporters. Based on these insights, we helped the organization move towards owning their history of leadership development and acceleration.


IMPACT
Ongoing shift with new positioning to launch soon.


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Moxie


Moxie


MOXIE

BRANDING | MULTI-CHANNEL UX | WEB

 

Moxie is a wellness platform that empowers people to live a good life on their own terms. It helps elderly patients track their activity and wellbeing, monitor their medications, and learn about health. Audience is over 65 years old with serious medical conditions.

INDUSTRY: Public Health


SEARCHING FOR THE SIGNAL

Create  and implement an integrated communications platform to drive adherence to cardio-protective medications among non-compliant patients with cardiovascular disease as a part of a three-year randomized controlled clinical trial in Alberta, Canada in collaboration with the University of Calgary and the Interdisciplinary Chronic Disease Collaboration. This study represents a revolution in managing chronic medical conditions through innovative behavior change communications.

 

EMERGENCE

We developed partnerships with In8 Motion, a global immersive consumer market research company and Broad Axe, a US-based company specializing in technology development for healthcare. The platform will include an online patient portal, text messaging, a mobile app, daily patient check-ins, and gamification, all aimed at increasing use of prescribed medications for chronic disease.

IMPACT

The trial launched in December 2015, with preliminary results to be released soon.


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BachInTheSubways


BachInTheSubways


BACH IN THE SUBWAYS 

PUTTING MUSIC WHERE THE PEOPLE ARE


CHALLENGE

Take a grass roots arts movement to the next level. Bach in the Subways needed to raise funds, engage new audiences, and clarify their brand and story for the biggest Bach in the Subways Day ever...


EMERGENT IDEA

From the inspiration of a single cellist playing alone in the subways, a global movement is born to liberate Bach's music from concert halls and give it freely to the public once a year. We sharpened the appeal of the Bach in the Subways narrative, orchestrated and filmed a 300-person chorus flash mob in a New York subway station and amplified the Bach in the Subways brand through social media and video content.


IMPACT

Bach in the Subways Day 2015 was a huge success: thousands of musicians in 150 cities in 40 countries participated. More Bach was played and heard in a single day than ever before in history.


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Indify


Indify


indify

 


CHALLENGE
To use the power of food entertainment to draw attention to public health and sustainability issues related to food and agricultural systems.


EMERGENT IDEA
We partnered COOK IT RAW with VICE media to create and broadcast short films that tell immersive socially relevant stories of international food systems.


IMPACT
HDX was successfully launched in July 2014 with thousands of users signing up. Next steps include creating a contact us global engagement platform to amplify awareness and use.


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HDX


HDX


The Humanitarian Data Exchange

Branding an innovative data platform to improve global humanitarian efforts

 


CHALLENGE

To create a brand and communications strategy to drive use of an innovative a cloud-based data storage and analytics platform designed to improve global humanitarian response efforts.


EMERGENT IDEA

We worked with the United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA) create the HDX brand position and launch strategy.


IMPACT

HDX was successfully launched in July 2014 with thousands of users signing up. Next steps include creating a global brand engagement campaign to amplify awareness and use.


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Locus Health


Locus Health


LOCUS HEALTH

BRAND STRATEGY | VISUAL IDENTITY 

 

To healthcare decision makers Locus Health is the quality care solution that provides behavioral insight and influence because “patient understanding” is the foundation of better health.

INDUSTRY: Health


SEARCHING FOR THE SIGNAL

Healthcare is a crowded and often uninspiring space for communications and branding. Too often the focus is on sterile relationships  between patients and doctors.

EMERGENCE

Patient Understanding. A new name, tagline, logo, and visual identity flowing from a unique brand position that captures the humanity of  coordinated care.

IMPACT

Locus launched a new site and new materials based on the positioning and design. Has since secured $4 million in investment from a major hospital system.


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IPL


IPL


INSTITUTE FOR PERSONAL LEADERSHIP

BRAND STRATEGY | DESIGN & MESSAGING

 

IPL offers a scientific pathway to realizing your full potential in life and leadership.  If you are committed to evolving yourself as a leader and as a human being, IPL can provide you with structured training, tools, inspiration and a peer community to guide every stage of your journey.  

INDUSTRY: Education & Leadership


SEARCHING FOR THE SIGNAL

Executive leadership is a crowded space. We cut through the noise to find the unique value proposition for IPL.

EMERGENCE

“The Science of Self”

IMPACT

IPL used our strategy and new visual identity to rework their website and pitch materials, as well as telling their story in a new and compelling way.


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Smart Cities


Smart Cities


SMART CITIES NYC '17

BRANDING | WEB | VIDEO

 

SMART CITIES NYC ‘17 is ours to create. This unprecedented event integrates three engagement platforms and multiple events held throughout the five boroughs of New York City. Your ideas and innovations will reach an audience of millions during the four-day event in May 2017.

INDUSTRY: Energy & Innovation

 

SEARCHING FOR THE SIGNAL

What makes cities “smart”? The current landscape of “smart cities” events focuses on technology and large corporate solutions. We saw an opportunity to differentiate the event by embracing the human element.

EMERGENCE

People make cities smart.  

We developed a launch video, logo, visual identity, and print/digital collaterals to build interest and engage multiple audiences. We selected the Brooklyn Navy Yard as the location to break the mold of traditional conferences by re-imagining the event as a World’s Fair for the 21st century,

IMPACT

Unprecedented interest from sponsors and partners. High level support from the NYC Mayor’s Office, Brooklyn Navy Yard, and key corporate sponsors. Community engagement and excitement.


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mhNOW


mhNOW


mhNOW

 VIDEO

“Mental health now”, or mhNoW, is a global, collective action including private, public, social and philanthropic organizations to find and accelerate proven solutions that address the unmet need to improve mental health. 

The Global Development Incubator (GDI) worked with Emergence Creative and the key stakeholders of the mhNOW collective action initiative including Johnson & Johnson, Grand Challenges Canada, BasicNeeds and StrongMinds to create and produce a launch video for the mhNow collective action. 

INTRO

INDUSTRY: Health


SEARCHING FOR THE SIGNAL

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EMERGENCE

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IMPACT

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ACLU


ACLU


ACLU

 CAMPAIGN | WE THE PEOPLE

Emergence Creative, in partnership with the American Civil Liberties Union (ALCU), launched a thought-provoking campaign today, April 3rd 2017, to remind the public of their First Amendment rights, as well as reassure immigrants that they too are protected by the U.S. Constitution. Conceived as a reaction to President Trump’s attempted Muslim ban, the campaign features the First Amendment in Arabic, Spanish and English.


ADWEEK  |  HUFFINGTON POST  |  CREATIVITY  |  ACLU.ORG  |  VOGUE  |  MARCOMM  |  THE DRUM  |  DIVERGE


SEARCHING FOR THE SIGNAL

Specifically highlighting the importance of First Amendment rights and the protection they offer to any person - U.S. citizen or not - the campaign was conceived by Emergence Creative in New York in December 2016 after Donald Trump was elected president on a wave of anti-immigrant sentiment and a pledge to ban Muslims from entering the United States.

EMERGENCE

“I grew up in Virginia, in Thomas Jefferson’s back yard, so we were raised with the Declaration of Independence and the Constitution as local history, as something living and very real. Khizr Khan is from my hometown and when he offered Trump his pocket Constitution, it resonated for a reason,” said Emergence co-founder and Chief Creative Officer, Eric Verkerke. “The Constitution applies to everyone, and those principles translate into any language. The First Amendment is black and white on freedom of religion, speech, press, and protest - all the things Trump is trampling,” he added.

IMPACT

“When Emergence approached us with this idea, I knew we had to do it,” said Stacy Sullivan, associate director of strategic communications at the ACLU.  “So much of the work we do at the ACLU revolves around the First Amendment. It grants freedom of speech, freedom of the press,  freedom to peaceably protest, as well as the right to practice your religion without being discriminated against for doing so. Seeing it translated into other languages, at a time when President Trump’s rhetoric has been so hostile to immigrants, really struck a chord with us.” 



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EYElliance


EYElliance


EYELLIANCE

STRATEGY | VISUAL IDENTITY | WEB

 

There is a global need for greater access to eyeglasses, and the need is growing. We envision a world where every individual with poor vision has access to properly prescribed, affordable glasses enabling them to fully realize their potential to learn and earn to enhance their personal well being.

INDUSTRY: International Development


SEARCHING FOR THE SIGNAL

How do you define a new international initiative around lowering barriers to eyeglasses for all?

EMERGENCE

Focus on the simplicity of the solution. Glasses Change Lives. Balance the serious nature of the issue with the energy and excitement that a transformative solution like glasses can give. Expressed through  logo, brand identity, web, collaterals.

IMPACT

A fresh new brand in the international development space that excites and inspires.


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ABM


ABM


ABM

STRATEGY | VISUAL IDENTITY | WEB

 

A respected global organization, ABM needed to modernize their branding and communications to appeal to a new generation of physicians. We created a vibrant, human brand that captures the scientific rigor as well as the patient care fundamental to their mission. 

INDUSTRY: Health


SEARCHING FOR THE SIGNAL

Working with physicians from around the world, we worked to understand the unique role of breastfeeding medicine and its role in the medial and advocacy landscape.

EMERGENCE

Expert. Progressive. Ethical. ABM’s identity needed to reach around the world and across medical disciplines. We worked with the Board to craft a positioning statement that resonated and a brand that respected the organization’s history while moving it forward.

IMPACT

Emergence is currently working with ABM to launch the new brand across their platforms, from digital to conferences, to their vibrant online community.


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Pillars


Pillars


PILLARS

STRATEGY | VISUAL IDENTITY | WEB

 

Pillars is a social investment fund that offers forward looking Americans the opportunity to build a more inclusive and resilient society through programs that elevate and amplify the talents and leadership of American Muslims at a time when our country desperately needs a way to celebrate singular identities within a single national narrative.

INDUSTRY: Humanity



SEARCHING FOR THE SIGNAL

Pillars was looking to launch an organizational strategy and brand that would bring Americans together. Emergence worked closely with Mind and Matter Studio to develop a core strategy and then brought that to life through logo, visual identity, and digital presence.

EMERGENCE

The brand was built around a singular insight: There is no “us” and “them” in the American identity, only an evolving “we.”

IMPACT

Launch of a compelling new brand and organizational identity through collateral materials and microsite.



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CIV:LAB


CIV:LAB


CiV:LAB

STRATEGY | BRAND NAME & IDENTITY | WEB

 

A digital platform connecting physical places: a curated network for civic innovation, connecting local innovators with government, academia, business, and community both within their cities and around the world.

INDUSTRY: Humanity

SEARCHING FOR THE SIGNAL

Emergence worked closely with Global Futures Group to understand the nature of urban innovation ecosystems. We created a brand strategy that clarified the story, focusing on citizens as the heart of innovation.

 

EMERGENCE

CIV:LAB was created to connect ecosystems locally and globally

  • Cross-sectoral
  • Hyper local
  • Network platform and tools to catalyze local innovation ecosystems
  • Access to expertise and resources

IMPACT

CIV:LAB launched at Smart Cities NYC '17 and is currently building a team and partnership to scale globally. 


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CitiesRise


CitiesRise


Cities rise

STRATEGY | BRAND IDENTITY | WEB

 

citiesRISE is a global platform that will mobilize collaboration, innovation, and investment in mental health at local, national, and international levels through a global network of cities to bring about systemic change in mental health and well-being.

INDUSTRY: Humanity


SEARCHING FOR THE SIGNAL

Emergence worked closely with GDI (The Global Development Incubator) to develop a multi-stakeholder initiative around mental health. Over the course of two years we worked closely with GDI to workshop strategy for the initiative with public and private sector partners from around the world. 

 

EMERGENCE

Mental health needs a re-brand. The core insight behind the CitiesRISE branding was a sense of global connection, strength, and positivity. By focusing on the potential of mental health rather than dwelling on the burden of mental illness, we were able to re-frame the story. 

IMPACT

CitiesRISE launched at Smart Cities NYC '17 with major global partners and will be launching in multiple cities around the world in coming months.



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Artist Innovator


Artist Innovator


Artist Innovator

RESEARCH

Upstart Co-Lab has partnered with Emergence Creative, a global creative agency dedicated to social impact, on a media campaign to shift perspectives of leaders in business, government and the social sector about how artists can contribute on teams, in partnerships and to investment portfolios.

The report, Great Minds Don’t Think Alike: Artists as Innovators in Business, Government and Society, defines Artist Innovators as artists who work outside the studio, the theater and the concert hall bringing their distinctive talents and skills into business, government and the social sector. The report includes insights from individual interviews with prominent Artist Innovators such as cellist Yo-Yo Ma, and leaders from McKinsey & Company, Red Bull, and Massachusetts Institute of Technology.

INDUSTRY: Humanity



Opportunity and Impact

There has been growing recognition that cognitive diversity—differences in perception, judgment, and thinking style—is essential to maximizing the efficiency and problem-solving capacity of teams. In parallel, leaders across all fields have signaled that creativity—original ideas that are effective and useful—is the single most important factor for success.

A survey of employers found that 97% believe creativity is of increasing importance, yet 85% have difficulty finding qualified applications when filling creative positions.

KEY FINDINGS

The report includes compelling examples of Artist Innovators from history who have led breakthroughs in science, technology, engineering and government.

We present a framework of traits and tools that artists use, and that Artist Innovators bring to improve effectiveness, promote innovation, and drive financial and social value.

We also outline a set of perceptions about Art, Artists, Return on Investment, and Implementation that must be addressed in any successful campaign.

Implications

Artist Innovators’ human-centered perspective, distinctive traits and problem-solving tools can help leaders meet their goals. We will not fully realize the potential benefits of creativity and cognitive diversity until leaders in business, government, and the social sector systematically and deliberately seek out the “Olympic athletes” of creativity: Artist Innovators.




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