INDUSTRY - HEALTH

The Art and Science of

Breastfeeding

BRAND STRATEGY     |     VISUAL IDENTITY     |    WEBSITE

Working with physicians from around the world, we worked to understand the unique role of breastfeeding medicine and its role in the medical and advocacy landscape.


SEARCHING FOR THE SIGNAL

A respected global organization, ABM needed to modernize their branding and communications to appeal to a new generation of physicians. We created a vibrant, human brand that captures the scientific rigor and emotional connection that is fundamental to their mission.

EMERGENCE

Expert. Progressive. Ethical. ABM’s identity needed to reach around the world and across medical disciplines. We worked with the Board to craft a positioning statement that resonated and a brand that respected the organization’s history while moving it forward.

IMPACT

Emergence built a new website and other collateral based on the new brand positioning, visual identity, and communications objectives. The site launched at the 2017 ABM Annual International Meeting.