STRATEGY | VISUAL IDENTITY | WEB
A respected global organization, ABM needed to modernize their branding and communications to appeal to a new generation of physicians. We created a vibrant, human brand that captures the scientific rigor as well as the patient care fundamental to their mission.
SEARCHING FOR THE SIGNAL
Working with physicians from around the world, we worked to understand the unique role of breastfeeding medicine and its role in the medial and advocacy landscape.
Expert. Progressive. Ethical. ABM’s identity needed to reach around the world and across medical disciplines. We worked with the Board to craft a positioning statement that resonated and a brand that respected the organization’s history while moving it forward.
Emergence is currently working with ABM to launch the new brand across their platforms, from digital to conferences, to their vibrant online community.